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Strike while the iron's hot:
new media marketing success!
I recently read a blog on branding, written by a guy who had decided to market himself as an online, stay at home mum, writing on pregnancy and birthing issues... (yes you read right) he confessed in the article, that his branding was not very successful. There's got to be a message in that!
This branding expert, and I use the term lightly, had this marketing message for new media writers: branding can be dangerous.
Now correct me if I'm wrong, but surely any idiot can figure out that someone passing themselves of as a stay at home mum/birthing expert, absent a womb, is heading for a major slide down hill. You don't need a marketing degree to work that one out!
The moral of his placenta packing advise: if writers brand their niche, it could harm their career. Well, while we take a moment to absorb his words of widom, let's be sure of one thing, the only niche our baby guru locked himself into was a delivery room full of lies. If you brand yourself dishonestly, at some stage you'll loose credibility. Reader loyalty is hard to get back, and there's no recovery program for this type of bungle. People are discerning with their trust, and frankly, I found it hard to swallow this guy's branding expertise. Strap on a vagina honey and get back to your day job!
There's no bundle of joy for this marketing mania. Successful branding requires much more than a hot design and catchy name, creative innovation can only get you so far. If you can't pull the goods... time to get out of the woods. If integrity and transparency aren't part of your branding backbone, the game could be over before it begins. Let that be a starting point for branding success.
New media branding is a powerful tool. Not only has it launched many unknown writers and journalists into the blogosphere of dreams, but it's landed many bloggers book deals, tv shows, syndication and many traditional print publishing careers- big ones!
If you want guidance on how to successfully brand yourself, a clever strategy would be the avoidance of all the 'how to' online regurgitation, written mostly by those who haven't succeeded at the game: you'll find plenty of it around.
Instead of reading the same crap that's been running around since the word blog was conceived, take time to study the real deal. You may not necessarily take advise from these new media weilding queens but when it comes to branding themselves as a product their iron's pretty dam hot!
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